Less Admin Work. More Marketing.

Comprehensive Dashboard

Goodbye spreadsheets, goodbye folders. Store all of your concert information in one organized dashboard.

Powerful Project Management

Assign and keep track of your team's to-dos. Plus, easily create workflows that trigger with each new show confirmation.

Marketing Automation

Fly through your marketing. Our platform allows for customized integrations with thousands of marketing tools.


Up-to-date show information at your fingertips.

Quickly see key information for your shows in our beautifully-designed dashboard. Drill down into the show details view to see a complete view of any individual show.

  • Store any show data like ticket counts, graphics, ad buys, street team, to-do lists and more.
  • Smart views show/hide key data based on its attributes and who's viewing it.
  • The activity feed allows you to communicate with your team directly in the show details view.


Your to-do list on steroids. Never lose track. Never slip up.

View your upcoming to-dos and assign tasks to your team in an intuitive click-and-drag "Kanban" view.

  • Automatically repeat common tasks for every new show with workflow automation.
  • Set due dates manually or using relative logic like "2 days before the on sale date."
  • Managers can view all tasks, while your team members sees only theirs.


Powerful marketing automations save you time and money.

Use show information from your dashboard to create marketing collateral. Our open architecture allows us to connect to thousands of apps.

  • Create show graphics, emails, social posts, marketing plans and more with just a few clicks.
  • Auto import ticket counts, revenue and other info from popular ticketing companies.
  • Need custom integrations? Let us quickly develop them for you.


It takes a village to get the word out. Let's make it easy.

Store media, street team, sponsors, agents and anyone else in an intuitive, easy-to-search view.

  • Find the right person for the job with quick filters like genre, street team or media type, company and more.
  • Store anything, like shows they are covering, contact info and socials, upload documents and notes.
  • A clean, beautiful profile view shows you the most important info first.

More Features

Granular User Permissions

Control who sees what information, like ticket counts and revenue, on a per-user basis.

Customized For You

We know every promoter is unique, so every Sparrow account is a custom build specifically tailored to your needs and processes.

White Label

With no visible branding and the option to host your account directly on your website, Sparrow is a completely seamless experience.

Ongoing Development

The best part? We're just getting started. Our platform allows for rapid development, which means new features added often.

Plus much more.

Request A Demo

Learn how Sparrow can save you time, stay organized and help you sell more tickets.  Ready to make your show marketing soar?